Wednesday, February 29, 2012

Mexico Will Never Be The Same, Thank Goodness, Thank Enrique Pena Nieto

Enrique Peña Nieto is the official presidential candidate of the Partido Revolucionario Institucional or PRI to the 2012 Mexican Presidential Elections. Prior to the announcement of his presidential candidacy, the 45-year old Mexican politician served as governor of the State of Mexico from 2005 to 2011. Although politics is in his blood, so to speak, he has nevertheless studied, and on his own, acquired degrees in both law and business.

He became familiar with the PRI when he became a member in 1984. When he started with the PRI, he was and instructor and later became Coordinator for the party's Parliamentary Group in the LV Legislation. He also functioned as Chairman of the Political Coordination Board of the same legislature.

If you count the decade of the 90's to the year 2002, Nieto was working for the state government of Mexico for at least 10, maybe 12, years. While there, he was Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He became affiliated with the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Nieto worked as a political advisor to PRI. His long term dedication to the party has paid off with his elevation to position of presidential candidate. Subsequently, Pena Nieto made his strategic move towards electoral positions.

He helped pick the governor of the state of Mexico in 2004. Because of his experience, he was able to win against such candidates as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He became a gubernatorial candidate of the PRI in February 2005.

The race was over on July 3, 2005. He won by a landslide with a vote of 49 percent. Five thousand people watched him become the official governor of the state of Mexico on September 15, 2005 at the Morelos Theater in Toluca.

The elected governor's political agenda include advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation. The fact that he was able to accomplish anything within a party filled with conflict, speaks to his political capability. His popularity comes from his ability to help the people with boosts in the economy, housing sector and agricultural business.

He waited until the end of his term to run for the presidency. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. With Beltrone out of the way, Nieto had no one to stop him from obtaining the nomination.

Despite his seemingly meteoric rise to power, Pena Nieto is considered to be the next president of Mexico. Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN are fair game, and Pena Nieto hasn't wasted any time to discredit them and now holds made up political polls where, quite naturally, he is the winner. The official election for Mexico's 80 million people will be held on July 1 of this year.

The PRI hopes to regain the Presidency through this popular former governor of Mexico state. Enrique Pena Nieto promises to be more democratic than previous dictators. He expects to renew hope among Mexicans and urge them to build a better nation and a country of peace.

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Monday, February 27, 2012

Notes from Steve Heyer CEO

Steve Heyer CEO is a strong believer in the concept of constant adaptation in the industry in reaction to changing times. It is clear at present that the man was right in his tips, delivered long years ago. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.

The man occupies a top position in Starwood Hotels & Resorts Worldwide. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. He stated that his aim for the company was to have it market the experiences that could be had in the hotels instead of the quarters themselves.

Experiences are the products to Heyer, not the rooms. The goods, for Heyer, were the entertainments to be found in the resorts. Technically, what is being offered has not really changed: it is simply the way of looking at it that has.

Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. This is precisely what one now observes in businesses: customization. Nowhere is this more visible than in the technologically-centered industries.

We are seeing old forms of entertainment being given a run for their money by fresh avenues of media distribution. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Consumers went online in droves when songs started becoming downloadable on sites for free.

The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. It was an object lesson along the lines of Heyer's theme of continuous adaptation to handle a shifting market. To Heyer, the new cultural trends dictating the market could influence even TV itself, one of the biggest entertainment industries of all time.

Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. This marketing tactic would lead to emphasis being placed on the entertainment possibilities of each hotel.

Indeed, Starwood has even come up with unusual partners in the enterprise, such as Victoria's Secret. Only certain persons in the Starwood hotels are allowed to attend the runway shows. This is a case of the product being an experience.

The proliferation of brand names in films has also drawn attention from Heyer, who dislikes it. The CEO has spoken of it as a random, ill-advised technique. Heyer argues against the practice by calling it both a useless appendage to the plot as well as a useless tool for a business.

A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. He managed to get Coke cups on the table of the judges for a certain talent competition aired on TV, ensuring contextual visibility.

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Sunday, February 5, 2012

Courses and AACSB Online MBA Programs

Who needs an AACSB online MBA degree? Getting into a business school as an educator will be possible if you are able to get an AACSB-accredited business degree. If teaching is not in your roots, you will only find such a degree advantageous if you engage in the kind of work that is at a managerial level.

There was one company who recently mentioned that they will only be shouldering tuitions, as part of their assistance program, if the person obtained an MBA from an institution that has the AACSB seal of approval. In campus or not, you will get tuition support for as long as your school is AACSB accredited. If your MBA has been completed in a school that has been certified by the AACSB, expect numerous working opportunities upon graduation.

This kind of accreditation actually comes from the Association to Advance Collegiate Schools of Business International. Voluntary and private in origin, this particular certifications agency works not only with business institutions but those that delve into accounting as well. This accrediting body has been around for decades continually watching over business schools.

Due to their longevity not to mention their consistency, there are tons of Ivy League business schools that have applied for Arcs accreditation. From Stanford to Duke, there are plenty of educational facilities that have AACSB accredited MBA programs under their belt. One university, Duke, which offers online MBAs too, has received accreditation for these courses.

May the program be in a campus setting or coursed through the Internet, there is no law stating that without an AACSB accreditation, schools cannot offer these degrees. The AACSB has standards for the schools and programs that they certify but based on a recent study, about seventy percent of the institutions that have been accredited are not following the rules. There are so many things in store for those who manage to complete an AACSB accredited MBA degree but even if this is so, there is a limited number of institutions that have this particular form of accreditation.

It is possible for institutions to provide quality education to their students even if they have not been accredited by the AACSB. For institutions that do not follow the standards of the AACSB, a lot of them are actually providing students with better study programs. Some schools shun this accreditation because they opt for flexibility in developing more real-life curricula and the capacity to accept an older, more experienced body of adult students.

The thing about an AACSB online MBA is that the accreditation jacks up the costs of studying making a conventional MBA more feasible for most students. Those who can go for an AACSB online MBA are the people who can afford to pay about 30000. If the MBA only has a standard certificate, it will cost about ten thousand dollars less.

You can save as much as ten grand by not going for the AACSB accredited course. If you are working with limited funds, forego the program with the AACSB seal. If your MBA has been certified by the AACSB, expect more complications during the application process.

Why is the AACSB accredited course more challenging? When it comes to this, you will have to undergo a test called the GMAT and your undergraduate GPA should not be on an average level. Accredited programs demand higher admission standards making the programs farfetched for average students.

When it comes to an AACSB online MBA degree, even if there are numerous requirements that come with the program, you should really look into it. If you are eyeing a competitive job position, you should seriously consider this degree and if you are confident in what you know, the GRE or GMAT requirements should not bother you one bit. This is also something that you should go for if the reputation that you will gain upon graduation matters a lot.

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